ThiNganHang Sách - Tài liệu thi tuyển
30 câu trắc nghiệm Quản trị nguồn nhân lực (Có Đáp án)
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TABLE OF CONTENT
ACKNOWLEDGEMENTS ................................................................................... i
TABLE OF CONTENT ........................................................................................ ii
LIST OF ABBREVIATION................................................................................. iv
LIST OF FIGURES, GRAPHS AND TABLES ................................................... v
INTRODUCTION ................................................................................................. 1
i. Urgency of research theme .......................................................................... 1
ii. Purpose of research ..................................................................................... 3
iii. Research method: ........................................................................................ 3
iv. Structure of theme: ...................................................................................... 3
CHAPTER I: THEORIES OF STRATEGIC MANAGEMENT. ....................... 4
1.1 General concept ............................................................................................ 4
1.1.1 Concepts of strategy .............................................................................. 4
1.1.2 Concepts of strategic management ......................................................... 6
1.2 Foundations of strategy ................................................................................ 7
1.2.1 Role of strategy ..................................................................................... 7
1.2.2 Types of strategy ................................................................................... 8
1.3 The process of strategic management ........................................................... 9
a. Process of forming strategy. ..................................................................... 9
b. The process of implementing strategy ..................................................... 11
1.4 Steps for establishing a strategy .................................................................. 13
1.4.1 Definition of mission, vision and core value: ....................................... 13
1.4.2 Analyze of external environments. ....................................................... 14
1.4.3 Analyze of internal environment. ......................................................... 15
1.4.4 Selection of strategy ............................................................................ 15
1.5 Techniques for strategy analysis ................................................................. 16
1.5.1 PEST analysis ...................................................................................... 16
1.5.2 Analysis of M.Porter’s five forces model ............................................. 17
1.5.3 SWOT analysis .................................................................................... 19
GaMBA.X0409 - Group 1 iii
CHAPTER 2: ANALYZE THE STATE OF AN BINH COMMERCIAL
JOINT STOCK BANK (ABBANK) ................................................................... 21
2.1 General introduction of ABBANK ............................................................... 21
2.1.1 History of ABBANK’s development ................................................... 21
2.1.2 Developmental milestones ................................................................... 21
2.2 Analyze the state of An Binh Commercial Joint Stock Bank ........................ 22
2.2.1 Analyzing factors of external environment ........................................... 22
2.2.2 Opportunities and threats for retail banking. ....................................... 32
2.2.3 Analysing internal environment ........................................................... 33
2.2.4 ABBANK’s opporturnities, threats strength and weakness ................... 51
CHAPTER 3: STRATEGY FOR DEVELOPMENT RETAIL BANKING OF
AN BINH COMMERCIAL JOINT STOCK BANK FOR THE PERIOD 2011 -2020 ...................................................................................................................... 55
3.1 Vision, mission and core value. ................................................................. 55
3.2 Targets of ABBANK’s retail banking development for the period 2011-2020 ................................................................................................................... 56
3.3 Strategic analysis and selection. ................................................................ 57
3.4 Several solutions for retail banking development ...................................... 59
3.4.1 Construction for organizational model of retail banking...................... 60
3.4.2 Development of human resources ........................................................ 61
3.4.3 Investment into information technology: .............................................. 65
3.4.4 Network development .......................................................................... 66
3.4.5 Developing products ............................................................................ 66
3.4.6 Marketing and trademark development ................................................ 68
3.4.7 Risk management ................................................................................. 72
3.4.8 Business culture of retail banking ........................................................ 73
3.4.9 Implementation schedule ..................................................................... 74
CONCLUSION .................................................................................................... 75
REFERENCES .................................................................................................... 76